JWT India, the largest advertising agency in India is planning to acquire a slew of mid-sized specialist agencies to enter new sectors such as digital communications and event management.
The agency is in talks with DNA Networks in Bangalore, Showbiz and Midas events.
Main reasons for acquisition strategy: Dearth of talent in the creative space, ability to offer a 360 degree communication plan.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment