Friday, March 27, 2009

Reliance Money ties-up with Kuoni India for retailing FOREX products

Reliance Money, part of the Reliance Anil Dhirubhai Ambani Group, today announced its strategic business tie-up with Kuoni India. The tie-up was announced by Sudip Bandyopadhyay, CEO, Reliance Money. Under this tie-up, Reliance Money will partner with Kuoni India to set-up Shop-in-Shops at all the Kuoni and SOTC outlets across the country. They will also facilitate Customer Acquisition process of Reliance Money.

The rising foreign exchange revenue from the travel industry is encouraging both the international and domestic segment to expand their business.“The purpose of this tie-up is to provide the customer a convenient and cost effective platform for meeting their FOREX requirements. Our tie-up with Kuoni India will help us provide customers additional convenient locations for completing their FOREX transactions,” said Bandyopadhyay. Reliance Money plans to set up Shop-in-Shops across all the different business segments of the Outbound Division of Kuoni India. These include Kuoni Holidays, SOTC World Famous Tours, SOTC Do-It-Yourself Holidays, SOTC Special Interest Tours and SOTC Holidays of India.

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