Mukesh Ambani’s Reliance Industries is in talks to acquire an equity stake in Haryana-based Modern Dairies which would strengthen its presence in the high-volume, low-margin liquid milk market.
Reliance Retail, through which Reliance Industries is extending its presence in the organised retail sector, last month launched its own milk brand in Hyderabad, and it plans to make it available in other cities shortly.
The packaged milk, Dairy Pure, is available at Rs 18 a litre through nearly 50 outlets in and around Hyderabad.
Modern produces packed liquid milk, skimmed milk powder, whole milk powder, infant milk food, pure ghee and butter. Reliance Retail, which has so far set up over 200 retail outlets, procures 10,000 litres of milk a day at Atmakur, in Nellore district, of Andhra Pradesh. The packaging has been outsourced.
The company is pitted against such established leaders like Mother Dairy and Vijaya. There are a host of regional players in the Rs 15,000-crore branded packaged milk market.
According to sources, Reliance plans to make Punjab and Haryana a hub for its dairy products. It intends to procure 10 million litres of milk daily, over the next four years. This is more than the combined procurement of all players in the co-operative and private sectors.
(Source: Business Standard)
Showing posts with label Reliance Retail. Show all posts
Showing posts with label Reliance Retail. Show all posts
Thursday, August 9, 2007
Tuesday, June 19, 2007
Mukesh zooms into Yashraj films for JV
Reliance Industries and Yashraj Films, the makers of hits such as Kabhie Kabhie and Dilwale Dulhaniya Le Jayenge, are in talks for a joint venture to set up multiplexes, run entertainment channels and produce soap operas for television.
People close to the negotiations say that Reliance Retail, an associate of Reliance Industries, will float a new company where Yashraj Films will hold close to 26%. The new company will use the space provided by Reliance Retail’s gigantic malls to set up a chain of multiplexes across the country.
The move ties in well with Reliance Retail’s plans of setting up mega malls in urban centres, replete with an array of entertainment, food courts and other services. Yashraj Films, with domain expertise in entertainment, will be a formidable partner for Reliance. In turn, Yashraj Films will get preferential access to prime real estate, a crucial ingredient of success in the multiplex space.
(Source: ET)
People close to the negotiations say that Reliance Retail, an associate of Reliance Industries, will float a new company where Yashraj Films will hold close to 26%. The new company will use the space provided by Reliance Retail’s gigantic malls to set up a chain of multiplexes across the country.
The move ties in well with Reliance Retail’s plans of setting up mega malls in urban centres, replete with an array of entertainment, food courts and other services. Yashraj Films, with domain expertise in entertainment, will be a formidable partner for Reliance. In turn, Yashraj Films will get preferential access to prime real estate, a crucial ingredient of success in the multiplex space.
(Source: ET)
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