Future Group to Buy 60% Stake in Ad Agency Dhar & Hoon

Three years after it snapped up hot-shot ad executive Santosh Desai, the Future group is further strengthening its ties with avdertising. The group will soon acquire a 60% controlling stake in creative boutique Dhar and Hoon. An agreement is likely to be signed next week. The acquisition will be made by group company Future Brands, which incidentally is headed by Santosh Desai. The new entity will be branded as D&H Blurb Communications.